Our story
Our story
Why toilet paper?
- Inspired during a 2019 trip to France, we noticed pink toilet paper in two guest houses miles apart.
- It made us question: why is toilet paper white, and what impact does that have?
- Research revealed how harmful toilet paper can be to the environment, with unnecessary bleach, scents, and dyes.
- We set out to create the most sustainable alternative.
- And so, Naked Sprout was born.
Where we started
- We wanted others to have their “pink” moment and rethink their everyday toilet paper.
- Most tissue products are full of harsh chemicals and wrapped in plastic.
- The average person uses 127 rolls per year, with 9 million trees felled to meet demand.
- We saw a better way: fast-growing bamboo instead of trees, with no bleach or harsh chemicals.
- Plastic-free, unbleached bamboo tissue was our starting point for sustainable change.
Where we are
- Saving trees and avoiding pollutants was just the start.
- Traditional tissue production relies on fossil fuels; we chose a different path.
- In 2021, we moved manufacturing to Spain, powered by onsite renewable energy at a top-rated B Corp factory.
- Our fossil-fuel-free process creates a smaller climate footprint than traditional brands.
- We ensure living wages across our supply chain and provide safe water for children in Kenya with every box sold.
- With the highest B Corp impact score in our sector, we’re committed to driving change for consumers and tissue manufacturers.
Our impact so far
Since launching in 2020 we have sold over 13 million rolls, saving:
2,519,539 kg of CO2e
Equivalent to driving 10,394,662 kilometres
16,519 trees
Equivalent to 469 tennis courts
128,189 litres of chemicals
Equivalent to 427 full bathtubs
24,448 kg of plastic saved
Equivalent to 8 elephants
2023 Impact Report
Want to learn more about the impact we have made so far? Check out our 2023 Impact Report
